Unlock Dancing Plaza
UNLOCK DANCING PLAZA is a dance company based in Hong Kong. To unlock, we must break through the boundaries and become the brand identity. We broke every letters from the logotype which is sealed. For example, the letter “O” is sealed as a circle, so we UNLOCK it. The business card and the booklet cover design share the same concept but different executions. We have the most important contents in the negative space instead of focusing the orange boundaries. That is how we UNLOCK it with breaking through the mind set.